Q: Who leaves home without their phone anymore?
A: Almost No One!
Your new mobile presence will give access to new customers – - right on their phones!
At ToMarketToWin, we don’t just help create your mobile presence– but
actually assure that mobile phone users CALL YOU and Walk Into Your Business!
sent direct to your phone – from QUALIFIED LEADS who WANT to spend their money with you!
…. gives them quick, on-the-go access. We’ll build it for you, and keep it up, running, and accurate –
OR – Let you update your own site whenever you need to.
for Daily Deals and Promotions ( PERFECT For FILLING slow times with sales! )
- captures your customers attention AT the POINT of SALE
- Respectfully Requests their Immediate Impression of their Experience,
- (( while it’s fresh in their minds! ))
- ISOLATES Any Negative Feedback … then
- lets you offer to rectify the situation – instantly and automatically
- and then Entices them to LEAVE POSITIVE REVIEWS -
- and POST them to Facebook and Twitter!
Why Mobile Marketing?
This report will demonstrate why not going mobile is unthinkable, for any business. The internet is going mobile on a massive scale, and at a rapid rate. Do you know what type of company Google is? You may think you do, but did you know that Google referrers to themselves as a “mobile company”. That is how they define their core identity now.
Google CEO, Eric Schmidt, announced that Google’s focus is now more on smartphones than on desktops (traditional computers). Google’s new motto: “Mobile First”. “Our programmers are doing work on mobile first,” he said. “We’ll still have a desktop version, but we’ll also have one on a high-performance mobile phone. The top programmers want to work on mobile apps. Phones are so much more personal and satisfying. The phone is no longer just a phone, it’s your alter ego – it’s fundamental to everything you do.”
Most businesses are still proud of the fact that they have a web-site. The truth is aweb-site was the biggest digital marketing requirement last decade. The web as we have known it is currently in decline. While more people globally are still going ‘online’, they are doing it in a different way. The new web is not a collection of independent web-sites, but application-based.
The reasons for this shift are many and varied, but the reality is that it is happening. At the end of 2010 Wired magazine released their now-famous article “The web is dead, Long live the internet”.
The internet IS still on the rise. Of course it is, thousands of new people are going “online”every day, but they are doing it in a different way – not through traditional web browsing.
The graph shows a massive decline of the traditional “web” that started happening as early as 2000, along with email. We all know email is far less effective than it used to be when it was still new and novel. Users are now accessing the internet through applications, both desktop and increasingly mobile. Mobile internet browsing will surpass desktop internet access during 2013. This means more people will be using mobile phones than computers.
You need to meet your potential and existing customers where they are. Many businesses keep their head in the sand, not wanting to think about the fact that their current online marketing efforts may not be future-proof. This does not change the reality, however.
This is good news for you. The more reluctant your competitors are to adapt to the change that is already well underway, the better position you are in to gain an early head start.
Everyone eventually embraced the fact that a traditional http://Mobinflux.com was a necessity. That same type of mass realization will happen with mobile apps and mobile-optimized marketing in general, but the majority will be late to the party, as usual. If there is one important point of understanding that readers take away from this report, let it be this.
Here are some interesting facts to consider:
- 79% of smartphone consumers use their phones to help with shopping, from comparing
prices, to finding more product info, to locating a retailer – Google.
- 70% use their smartphones while in a store – Google.
- 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business – Google.
- There are now over 700,000 apps in the Apple App Store, to become 1-million by 2013.
- Half of smartphone users access apps 10+ times a day.
- Over 20,000 apps are downloaded every minute.
- 40%+ of mobile phones in UK are smartphones, in the US is it 50%+ (Nielsen).